Instagram's new feature - CHANNELS! 😍😍

What is it? 🤔

A group messaging/broadcasting function that lets users receive updates and news with businesses, people and topics.

Only written content? 😔

No! There will be a range of content from polls to images and in the future, there will be a part for collabs with guest appearances.

Where will this be? 😁

This will be in your Instagram direct messages (but there are plans for Facebook and Messenger too)!

Why? 🤔

Instagram is leaning more towards private messaging within the app as this is now where most clients are engaging, rather than through stories or the main feed.

So...

This change will help brands follow the change into more organic ways of engagement and therefore help build a sense of community.

Should I jump on board? 🤷‍♀️

OH YEAH! This is a fantastic way of keeping audiences who actively show they want to engage and stay up to date! These audiences are going to be high engagers and warm/hot clients!

Ps... 🤭

It has not rolled out to everyone yet but when it does, jump on!

Questions? 🤔

Drop me a message!