Subtle Marketing

What is subtle marketing and why should I be doing it as an estate agent?

Subtle marketing is an indirect way, through the means of sharing insightful and relevant content to the consumer. It focuses on building connections and rapports between the consumer and the brand. With local estate agents, it is also about focusing on local businesses too, like pubs, restaurants, shops, charities etc. The marketing world is pulling away from being direct where it is all about this is us and our product. So lets move away from just posting properties and add in infographics, property market updates for the area, top tip videos for landlords etc. Stand out from the crowd.