Engagement is down!

𝑯𝒂𝒗𝒆 𝒚𝒐𝒖 𝒉𝒆𝒂𝒓𝒅? 😮

Engagement levels on Facebook and Instagram are down! Rival HQ has released their benchmarks report which shows the levels decreasing year on year even with higher levels of content.

𝑺𝒐 𝒘𝒉𝒂𝒕 𝒅𝒐𝒆𝒔 𝒕𝒉𝒊𝒔 𝒎𝒆𝒂𝒏? 😕

This is engagement levels, not reach, so there is nothing to say brand awareness touch points are being affected. However, we all know that within the Meta algorithms the higher the engagement levels, the higher the organic reach.

𝑺𝒐 𝒘𝒉𝒂𝒕 𝒄𝒂𝒏 𝒘𝒆 𝒅𝒐 𝒕𝒐 𝒊𝒎𝒑𝒓𝒐𝒗𝒆 𝒆𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕? 🤷‍♀️

⭐ Post content which is relatable to your audience.

⭐ Write the content in a tone which is best for the audience and platform.

⭐ Engage through stories.

⭐ Create Polls.

⭐ Use content that audiences can share or save for later.

⭐ Include Call-To-Actions.

⭐ Repurpose your content on different platforms.

⭐ Use Meta Business Suite to see when your audience is most engaging/online.

⭐ Try relevant hashtags.

𝑾𝒉𝒂𝒕 𝒕𝒚𝒑𝒆𝒔 𝒐𝒇 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒅𝒐 𝒚𝒐𝒖 𝒑𝒐𝒔𝒕? ❓

Have a look at your insights. Try videos, reels, carousels, and single pictures to see which one works for you and your clientele.

𝑨𝒏𝒚 𝑸𝒖𝒆𝒔𝒕𝒊𝒐𝒏𝒔? 🤔

Drop me a message!