Social media with personal and professional brands!

𝑯𝒐𝒘 𝒕𝒉𝒆 𝑱𝒂𝒌𝒆 𝑷𝒂𝒖𝒍 𝒗𝒔 𝑻𝒐𝒎𝒎𝒚 𝑭𝒖𝒓𝒚 𝒇𝒊𝒈𝒉𝒕 𝒔𝒉𝒐𝒘𝒔

First off; did you see how Logan Paul used subtle marketing with the product ‘Prime’. No, when? He drank it and handed out freebies when the cameras were rolling which was broadcasted across the whole world - GREAT BRAND AWARENESS! 👏 Secondly; those watching the fight would've been/included Prime's target audiences. It's not something anyone would think of while watching, but it was there right in front of their potential clients. So it will be interesting to see how over the next week how their sales numbers differ from last week. Clever Right?

Now, this fight took social media by storm. Why? You had two influential people/personal brands that are surrounded by other influential brands. One thing I noticed while watching the fight was that when given the background information on both fighters - one of Jake Paul’s was his Instagram follower count. The fact this was even highlighted shows the importance of how much voice one can have on socials.

𝑺𝒐 𝒉𝒐𝒘 𝒅𝒐 𝑰 𝒍𝒐𝒐𝒌 𝒂𝒕 𝒕𝒉𝒊𝒔 𝒂𝒏𝒅 𝒂𝒑𝒑𝒍𝒚 𝒊𝒕 𝒕𝒐 𝒎𝒚 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝒃𝒓𝒂𝒏𝒅?

1) Know your audiences inside and it. Where will they show up? Do you know what content type works better for them?

2) Subtle marketing works! You don't need to sit there and shout this is my product, buy it! It is marketed via showing up and maybe mentioning your services/product but not shouting it at them. It is subtle. For example, if you go to a shop to buy a product, do you want any unsolicited advice on what you should or shouldn't buy? Most of the time, no. So why should your marketing be any different? You should be showing people how your product/services work, how they can be the solution to their problem and gently nurture them with content to create trust and purchases.

𝑰𝒇 𝒚𝒐𝒖 𝒉𝒂𝒗𝒆 𝒂𝒏𝒚 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏𝒔 𝒂𝒃𝒐𝒖𝒕 𝒎𝒂𝒌𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒎𝒐𝒓𝒆 𝒔𝒖𝒃𝒕𝒍𝒆 𝒐𝒏 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂, 𝒅𝒓𝒐𝒑 𝒎𝒆 𝒂 𝒎𝒆𝒔𝒔𝒂𝒈𝒆.